Direct Marketing is a marketing process where companies market to carefully targeted individual consumers with an appropriate, relevant and timely offer or message using one or more advertising media to obtain an immediate and measurable response or transaction.
Direct Marketers communicate directly with customers, often on a one-to-one,interactive basis to build and cultivate long lasting customer relationships.
Direct Marketers use detailed databases where they understand customer’s demographics, attitudes, preferences and purchasing behaviors. With this knowledge, they tailor their marketing offers and communications to the needs of narrowly defined segments or even individual buyers.
Direct Marketing is also referred to as Interactive Marketing or Database Marketing, because it is expected to be two-way communication with the customer or prospect and it is database driven, where the database contains customer demographics, attitudes, preferences and purchasing history & behavior.
Beyond brand and image building, Direct Marketers usually seek a direct, immediate, and measurable customer response. With digital advertising mediums and e-commerce websites, it is possible to effectively track and measure customer responses, if the customer looked at the offer, responded to the offer by seeking more information, visited the marketer’s e-commerce website, or placed an order, etc.
Early direct marketers used catalogs, direct mailers and telephone calls. They gathered customer names and sold goods mainly by mail and telephone. Today, with the advance in database and computer technology, direct marketers are using new marketing media – the internet. Internet provides several mechanisms - email, web advertisements and affiliated websites to drive customers to marketer’s website or stores for sales.
Aghreni Technologies with many years of building direct marketing systems and managing them are bringing the benefits of measurable marketing campaigns to marketers in India for better managing their marketing investments for generating greater sales.
To learn more about Aghreni's direct marketing solutions, visit URL http://www.aghreni.com/business_solutions_em.html
Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts
Tuesday, July 21, 2015
Wednesday, April 9, 2014
Mobile email marketing Optimization Best Practices
Mobile devices have been increasingly becoming popular for both email and web consumption. In India, Mobile devices represent 62% of web consumption this month; an increase of 15% since the beginning of this year (Source: StatCounter).
In one of our own recent studies, we explored the market share for various devices when it comes to checking emails. Based on sample data, we discovered mobile devices to contribute to 43% of email opens in India.
Hence, it’s a no brainer to optimize (or start optimizing) email for mobile devices. While the task may seem daunting to some, we assure you that the rewards in form of better customer engagement will make it worth your efforts.
Wednesday, March 12, 2014
Kenscio is looking for Senior Software (Java) Developers
Kenscio is looking for a core Java Developer with 3 to 5 years experience in SaaS product development & from premier engineering institutes like NIT/IITs.This candidate will be joining a team of highly efficient developers & responsible for development of Cloud Based products. The products revolve around Mobile, Social Media, Digital Marketing, Web Analytics, Big-Data Analytics, and etc., using cloud based technology. He/She will be working of all latest technologies, should bring innovative and analytical thinking to the table.
Job Location: Bangalore
Job Location: Bangalore
More details on desired skills and application process at
http://www.kenscio.com/careers.php#java
Saturday, April 4, 2009
Aghreni delivers 2 million emails for Indian Marketers in the month of March 2009 alone
Aghreni Technologies, leader in interactive email and mobile marketing recently published the numbers to the Industry.
It sent about 2,000,000 emails in the month of March 2009 alone, on behalf of its clients through its leading email and mobile marketing platform within 3 months of its operations in India.
Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 12%, which is way ahead of Industry benchmarks in India. The click through rates (CTR) are in excess of 25 to 30%. Its platform was able to deliver almost all the emails across all ISPs (including rediff, rediffmail.com, in.com, sify.com) without getting its emails rejected or blocked by the ISPs, which is a major issue for most of the Indian marketers. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. They were able to improve the quality of their database significantly over the campaigns and learn several best email practices to deliver the message to inbox. The platform demonstrated how marketing messages are getting delivered into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.
Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.
Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals. Aghreni is very optimistic in delivering more emails on behalf of its client in the next few month and provide marketers with a compelling reason to use email marketing as one of the viable e-channel to reach out to their growing online customer database in India.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.
For more information on the product, please visit Aghreni's website at
http://www.aghreni.com/email_mobile_messaging_platform.html
It sent about 2,000,000 emails in the month of March 2009 alone, on behalf of its clients through its leading email and mobile marketing platform within 3 months of its operations in India.
Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 12%, which is way ahead of Industry benchmarks in India. The click through rates (CTR) are in excess of 25 to 30%. Its platform was able to deliver almost all the emails across all ISPs (including rediff, rediffmail.com, in.com, sify.com) without getting its emails rejected or blocked by the ISPs, which is a major issue for most of the Indian marketers. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. They were able to improve the quality of their database significantly over the campaigns and learn several best email practices to deliver the message to inbox. The platform demonstrated how marketing messages are getting delivered into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.
Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.
Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals. Aghreni is very optimistic in delivering more emails on behalf of its client in the next few month and provide marketers with a compelling reason to use email marketing as one of the viable e-channel to reach out to their growing online customer database in India.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.
For more information on the product, please visit Aghreni's website at
http://www.aghreni.com/email_mobile_messaging_platform.html
Saturday, March 14, 2009
Aghreni delivers 1.5 million emails for Indian Marketers in less than 2 months of its operations
Aghreni Technologies, leader in interactive email and mobile marketing recently published the numbers to the Industry.
It sent about 1,450,000 emails on behalf of its clients through its leading email and mobile marketing platform in just less than 2 months of its operations in India.
Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 10 to 12%. The click through rates (CTR) are in excess of 25 to 30%. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. The platform demonstrated how marketing messages are getting delivered
into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.
Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.
Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.
For more information on the product, please visit Aghreni's website at
http://www.aghreni.com/email_mobile_messaging_platform.html
It sent about 1,450,000 emails on behalf of its clients through its leading email and mobile marketing platform in just less than 2 months of its operations in India.
Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 10 to 12%. The click through rates (CTR) are in excess of 25 to 30%. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. The platform demonstrated how marketing messages are getting delivered
into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.
Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.
Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.
For more information on the product, please visit Aghreni's website at
http://www.aghreni.com/email_mobile_messaging_platform.html
Tuesday, December 2, 2008
Aghreni Technologies will offer Best of Email and Mobile Messaging solutions and end to end services to Indian Companies
Aghreni Technologies Private Limited, a leading Email and Mobile service provider based out of Bangalore, India is bringing a top selling european email and messaging platform to Indian Marketers.
Team Aghreni has over 5 years of experience in email marketing, working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 1000 clients in Europe, Asia and the USA.
Aghreni is one of the focused Email Marketing Solutions and Services provider, serving reputed clients from various industry verticals both in India and abroad.
Aghreni works with world leaders in Email marketing and Mobile Marketing companies in the world to bring best of the practices in marketing communications to its clients.
Aghreni Technologies has its development and registered officeoffices in Bangalore, India, and business development offices in NY and NJ, USA.
Aghreni's e-messenger platform provides a flexible and reliable solution for clients to professionally plan, implement and control their bulk mailing to subscriber base.
e-messenger has an easy to use interface and can be easily integrated into client's CRM and web site.
The platform has over 900 clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.
By taking advantage of Aghreni email marketing software, clients will benefit by receiving detailed real time reports, the option to personalize message and current best practice advice from experts. With features that include comprehensive ‘Bounce Management’ and automatic de-duplication, Aghreni can ensure client’s emails always reach the inbox safely. In addition, Aghreni also have a specialist team dedicated to taking care of all aspects of ISP relations.
For more details, please visit Aghreni's website http://www.aghreni.com/email_mobile_messaging_platform.html
Team Aghreni has over 5 years of experience in email marketing, working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 1000 clients in Europe, Asia and the USA.
Aghreni is one of the focused Email Marketing Solutions and Services provider, serving reputed clients from various industry verticals both in India and abroad.
Aghreni works with world leaders in Email marketing and Mobile Marketing companies in the world to bring best of the practices in marketing communications to its clients.
Aghreni Technologies has its development and registered officeoffices in Bangalore, India, and business development offices in NY and NJ, USA.
Aghreni's e-messenger platform provides a flexible and reliable solution for clients to professionally plan, implement and control their bulk mailing to subscriber base.
e-messenger has an easy to use interface and can be easily integrated into client's CRM and web site.
The platform has over 900 clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.
By taking advantage of Aghreni email marketing software, clients will benefit by receiving detailed real time reports, the option to personalize message and current best practice advice from experts. With features that include comprehensive ‘Bounce Management’ and automatic de-duplication, Aghreni can ensure client’s emails always reach the inbox safely. In addition, Aghreni also have a specialist team dedicated to taking care of all aspects of ISP relations.
For more details, please visit Aghreni's website http://www.aghreni.com/email_mobile_messaging_platform.html
Mobile Advertising is Surrounded by Myths
According to eMarketer, mobile advertising is a huge growth area with a global compound annual growth rate of 48%. However, despite the rapid growth forecasts there are still a few industry concerns about mobile advertising.
Shaun Gregory, CEO, Blyk UK, shares his views about the mobile advertising industry, consumer preferences, content and context of ads etc., in an article in the mobile reseller magazine Mobile Today. A summary of what Shaun wrote in their blog in presented below.
Shaun believes that the various concerns related to mobile advertising, such as optimum quality and delivery through small mobile screens, lack adequate support for rich media, mobile push advertising considered spam, and choice of technology, etc. are all myths surrounding the mobile advertising space. Citing the example of Blyk, the ad-funded UK-based MVNO that has more than 2,000 campaigns to its credit in just over one year of business, Shaun writes that they have learned some valuable lessons about how to be successful in mobile advertising.
Shaun Gregory, CEO, Blyk UK
He wrote that relevance and predictability make the difference when it comes to effectively using push communications strategies. Push strategies used as an initial conversation entry point are effective as they open up a dialogue.
When it comes to advertising on mobile brands, Shaun writes, the following should be considered:
- Put the consumer first – mobile advertising has to take basic user experience into consideration, since mobile phones are functional and personal devices.
- Consider timing and context – one of the beauties of mobile advertising is the timing element.
- Do not plan mobile advertising on a reach and frequency basis. Instead, build frequency through engagement, re-engagement and relevance.
- Mobile advertising works alongside other channels as part of an integrated campaign and should be built into media plans.
- Value exchange – I will cite Blyk as an amazing example of value for both brands and members. For brands, we offer an effective and efficient channel to create awareness, build engagement, drive sales and gather insight. For members, we offer free communication, entertainment, social currency, exclusive content and an opportunity for them to give an opinion.
For more details, please visit URL
http://mobile2mobility.com/mobile-advertising-is-surrounded-by-myths-says-blyk-ceo/
Aghreni Technologies Private Limited is a leading Email and Mobile service provider based out of Bangalore, India. Team Aghreni has over 4+ years of experience in email marketing working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 900+ clients in Europe, Asia and the USA.
The email platform has over 900+ clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies around the world, with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.
Fore more details, please visit URL http://www.aghreni.com/email_mobile_messaging_platform.html
Shaun Gregory, CEO, Blyk UK, shares his views about the mobile advertising industry, consumer preferences, content and context of ads etc., in an article in the mobile reseller magazine Mobile Today. A summary of what Shaun wrote in their blog in presented below.
Shaun believes that the various concerns related to mobile advertising, such as optimum quality and delivery through small mobile screens, lack adequate support for rich media, mobile push advertising considered spam, and choice of technology, etc. are all myths surrounding the mobile advertising space. Citing the example of Blyk, the ad-funded UK-based MVNO that has more than 2,000 campaigns to its credit in just over one year of business, Shaun writes that they have learned some valuable lessons about how to be successful in mobile advertising.
Shaun Gregory, CEO, Blyk UK
He wrote that relevance and predictability make the difference when it comes to effectively using push communications strategies. Push strategies used as an initial conversation entry point are effective as they open up a dialogue.
When it comes to advertising on mobile brands, Shaun writes, the following should be considered:
- Put the consumer first – mobile advertising has to take basic user experience into consideration, since mobile phones are functional and personal devices.
- Consider timing and context – one of the beauties of mobile advertising is the timing element.
- Do not plan mobile advertising on a reach and frequency basis. Instead, build frequency through engagement, re-engagement and relevance.
- Mobile advertising works alongside other channels as part of an integrated campaign and should be built into media plans.
- Value exchange – I will cite Blyk as an amazing example of value for both brands and members. For brands, we offer an effective and efficient channel to create awareness, build engagement, drive sales and gather insight. For members, we offer free communication, entertainment, social currency, exclusive content and an opportunity for them to give an opinion.
For more details, please visit URL
http://mobile2mobility.com/mobile-advertising-is-surrounded-by-myths-says-blyk-ceo/
Aghreni Technologies Private Limited is a leading Email and Mobile service provider based out of Bangalore, India. Team Aghreni has over 4+ years of experience in email marketing working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 900+ clients in Europe, Asia and the USA.
The email platform has over 900+ clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies around the world, with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.
Fore more details, please visit URL http://www.aghreni.com/email_mobile_messaging_platform.html
Friday, November 28, 2008
Benefits of Direct Marketing, Database Marketing, Email Marketing, Mobile Marketing, Permision based Marketing
Direct Marketing can bring many benefits to both buyers and sellers, whether it is employed as a complete business model (like in the case of Dell Computers) or as a supplement to a broader integrated marketing mix (like in the case of Hewlett-Packard of Sony).
For buyers, Direct Marketing provides convenience, easy to use, and private way of interacting with Sellers. Buyers from the comfort of their homes or offices can browse mail catalogs or company websites at any time of the day or night. Direct Marketing gives buyers ready access to a wealth of products and information, at home and around the globe. Direct Marketing is immediate and interactive – buyers can interact with sellers by phone, chat or emails or on the seller’s website to create exactly the configuration of information, products, or services they desire, and then order them on the spot.
For sellers, direct marketing is a powerful tool for building customer relationships. Using customer databases and insight into customer data, marketers can target small groups or individual consumers, tailor offers for individual needs, and promote these offers through personalized communications. Direct Marketing can also be timed to reach prospects at just the right moment. The internet is a great tool for direct marketing as it provides interactivity, one-to-one communication, access to global markets and measurability.
Direct Marketing is a low cost, efficient alternative for reaching to customers through its lower costs of media, and reaching to customers over internet.
Aghreni Technologies Private Limited, Bangalore, India has several years of experience in building Direct Marketing platforms and solutions and providing direct marketing services over email to global clients. Aghreni is bringing in the best practices of permission based email marketing to Indian Marketers at affordable costs.
For more information, visit URL http://www.aghreni.com
For buyers, Direct Marketing provides convenience, easy to use, and private way of interacting with Sellers. Buyers from the comfort of their homes or offices can browse mail catalogs or company websites at any time of the day or night. Direct Marketing gives buyers ready access to a wealth of products and information, at home and around the globe. Direct Marketing is immediate and interactive – buyers can interact with sellers by phone, chat or emails or on the seller’s website to create exactly the configuration of information, products, or services they desire, and then order them on the spot.
For sellers, direct marketing is a powerful tool for building customer relationships. Using customer databases and insight into customer data, marketers can target small groups or individual consumers, tailor offers for individual needs, and promote these offers through personalized communications. Direct Marketing can also be timed to reach prospects at just the right moment. The internet is a great tool for direct marketing as it provides interactivity, one-to-one communication, access to global markets and measurability.
Direct Marketing is a low cost, efficient alternative for reaching to customers through its lower costs of media, and reaching to customers over internet.
Aghreni Technologies Private Limited, Bangalore, India has several years of experience in building Direct Marketing platforms and solutions and providing direct marketing services over email to global clients. Aghreni is bringing in the best practices of permission based email marketing to Indian Marketers at affordable costs.
For more information, visit URL http://www.aghreni.com
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