What is Direct Marketing or Email Marketing or Interactive Marketing of Database Marketing?

Direct Marketing is a marketing process where companies market to carefully targeted individual consumers with an appropriate, relevant and timely offer or message using one or more advertising media to obtain an immediate and measurable response or transaction.

Direct Marketers communicate directly with customers, often on a one-to-one,interactive basis to build and cultivate long lasting customer relationships.

Direct Marketers use detailed databases where they understand customer’s demographics, attitudes, preferences and purchasing behaviors. With this knowledge, they tailor their marketing offers and communications to the needs of narrowly defined segments or even individual buyers.

Direct Marketing is also referred to as Interactive Marketing or Database Marketing, because it is expected to be two-way communication with the customer or prospect and it is database driven, where the database contains customer demographics, attitudes, preferences and purchasing history & behavior.

Beyond brand and image building, Direct Marketers usually seek a direct, immediate, and measurable customer response. With digital advertising mediums and e-commerce websites, it is possible to effectively track and measure customer responses, if the customer looked at the offer, responded to the offer by seeking more information, visited the marketer’s e-commerce website, or placed an order, etc.


Early direct marketers used catalogs, direct mailers and telephone calls. They gathered customer names and sold goods mainly by mail and telephone. Today, with the advance in database and computer technology, direct marketers are using new marketing media – the internet. Internet provides several mechanisms - email, web advertisements and affiliated websites to drive customers to marketer’s website or stores for sales.

Aghreni Technologies with many years of building direct marketing systems and managing them are bringing the benefits of measurable marketing campaigns to marketers in India for better managing their marketing investments for generating greater sales.



To learn more about Aghreni's direct marketing solutions, visit URL http://www.aghreni.com/business_solutions_em.html

Kenscio is looking for Senior Software (Java) Developers

Kenscio is looking for a core Java Developer with 3 to 5 years experience in SaaS product development & from premier engineering institutes like NIT/IITs.This candidate will be joining a team of highly efficient developers & responsible for development of Cloud Based products. The products revolve around Mobile, Social Media, Digital Marketing, Web Analytics, Big-Data Analytics, and etc., using cloud based technology. He/She will be working of all latest technologies, should bring innovative and analytical thinking to the table.

Job Location: Bangalore

More details on desired skills and application process at 

http://www.kenscio.com/careers.php#java

Aghreni delivers 2 million emails for Indian Marketers in the month of March 2009 alone

Aghreni Technologies, leader in interactive email and mobile marketing recently published the numbers to the Industry.

It sent about 2,000,000 emails in the month of March 2009 alone, on behalf of its clients through its leading email and mobile marketing platform within 3 months of its operations in India.

Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 12%, which is way ahead of Industry benchmarks in India. The click through rates (CTR) are in excess of 25 to 30%. Its platform was able to deliver almost all the emails across all ISPs (including rediff, rediffmail.com, in.com, sify.com) without getting its emails rejected or blocked by the ISPs, which is a major issue for most of the Indian marketers. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. They were able to improve the quality of their database significantly over the campaigns and learn several best email practices to deliver the message to inbox. The platform demonstrated how marketing messages are getting delivered into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.

Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.

Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals. Aghreni is very optimistic in delivering more emails on behalf of its client in the next few month and provide marketers with a compelling reason to use email marketing as one of the viable e-channel to reach out to their growing online customer database in India.

Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.

For more information on the product, please visit Aghreni's website at

http://www.aghreni.com/email_mobile_messaging_platform.html

Aghreni delivers 1.5 million emails for Indian Marketers in less than 2 months of its operations

Aghreni Technologies, leader in interactive email and mobile marketing recently published the numbers to the Industry.

It sent about 1,450,000 emails on behalf of its clients through its leading email and mobile marketing platform in just less than 2 months of its operations in India.

Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 10 to 12%. The click through rates (CTR) are in excess of 25 to 30%. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. The platform demonstrated how marketing messages are getting delivered
into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.

Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.

Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals.

Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.

For more information on the product, please visit Aghreni's website at

http://www.aghreni.com/email_mobile_messaging_platform.html