A recent report in Economic Times of India dated 24th June carried an interesting trend article on how Indian e-commerce companies are leveraging the social networks like twitter to keep their ever growing twitter base interested and engaged with their brand directly on twitter.
e-commerce companies like Myntra, Snapdeal, Flipkart and Amazon are working on creating their brand on twitter and have a dedicated team to social media. The number of followers on twitter for brands like Myntra, Snapdeal and Flipkart and by influence with customer pales in comparison to major offline and online brands. The top 20 brands in the world on twitter ranked by the influence with customers are Whole Foods, Starbucks, Samsung, Jet Blue, Toms and etc. You can view the entire list and why they have been ranked by Business Insider.
Every one of us are receiving lots of promotional mailers each day. Have you ever wondered if these could be much more live with the content that is as fresh from an oven or with an event that just happened or with the offer that has not expired or with a point balance that is just as on my loyalty card or what my friends are speaking about on an offer!
All of the email marketing tools that are available in the market today can assist marketers with content assembly that is as stale when the data cut was made from the CRM system and dispatched through the email tool. It has no clue when the mail was read by the recipient. Several days have elapsed between the data and content that was assembled into the email and when read.
Do Recipients like these kind of stale and irrelevant content in the email? or you sent an email with the offer that expired when the recipient saw it and actioned on it? Do you see an unhappy customer?
or Do you want positively surprise your customers by keeping your email content that is live, fresh, social and contextual?