Aghreni Technologies, the leader in interactive email and mobile marketing recently announced increased acceptance of its world class email and mobile marketing platform by Indian Corporates from various verticals. Within a short span of four months starting the Indian operations, Aghreni has signed up 15 companies in it’s account, offering integrated email and mobile messaging services. The platform is currently being evaluated by another 15 companies including some of the leading Private sector Banks and Travel portals.
The platform delivered more than 5 Million emails in the month of April 2009. The numbers are 250% over the mails delivered in March 2009. Aghreni is confident that the number of emails delivered through its platform will continue to increase exponentially over the next months, as it has increased its sales and focus on highly customer centric companies which have a potential to send out millions of emails.
Aghreni also brings its own RupeeMail acquisition brand for companies to acquire customers. Rupeemail has a doubly opt-in list of 250,000 profiles across India, that can be profiled on 23 + different segments. Over 1 million plus RupeeMails were delivered in April 2009 and few of the RupeeMail campaigns for the month include Get Tata AIG Maharaksha (Tata AIG Insurance), The Unique Pension Planner ( Aegon Religare), Register, Play And Win Big ( Virgin Mobile), Jaldibid.com ( Tanla Solutions ) & Travelocity Special Offers. Aghreni has partnered with 10+ companies to offer email list rental services to Corporates looking for quality emails list rentals in India. Aghreni and its partners offer over 5 million doubly opt-in email profiles for companies to acquire customers. The profile includes consumers, IT/ITES employees, HNIs, CXOs, Small and Medium Business Enterprises, Distributors, Doctors, Finance Managers, Corporate Decision Makers etc. The profiles can be targeted based on age, city, industry, income group and other attributes.
Aghreni's clients include leading Internet portals, Software product companies, Retail brands,
Education and training institutions, Travel companies and Hotels and Restaurant chains. Aghreni’s email and mobile marketing platform provides a compelling reason for marketers to use email marketing as one of the most viable e-channels to reach out to the fast growing online customer database in India.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names
in the business. Team Aghreni has many years of experience in email marketing working with some
of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.
For more information on the product, please visit Aghreni's website at
http://www.aghreni.com/Aghreni_Digital.pdf
Showing posts with label Mobile Marketing. Show all posts
Showing posts with label Mobile Marketing. Show all posts
Saturday, May 16, 2009
Saturday, April 4, 2009
Aghreni delivers 2 million emails for Indian Marketers in the month of March 2009 alone
Aghreni Technologies, leader in interactive email and mobile marketing recently published the numbers to the Industry.
It sent about 2,000,000 emails in the month of March 2009 alone, on behalf of its clients through its leading email and mobile marketing platform within 3 months of its operations in India.
Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 12%, which is way ahead of Industry benchmarks in India. The click through rates (CTR) are in excess of 25 to 30%. Its platform was able to deliver almost all the emails across all ISPs (including rediff, rediffmail.com, in.com, sify.com) without getting its emails rejected or blocked by the ISPs, which is a major issue for most of the Indian marketers. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. They were able to improve the quality of their database significantly over the campaigns and learn several best email practices to deliver the message to inbox. The platform demonstrated how marketing messages are getting delivered into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.
Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.
Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals. Aghreni is very optimistic in delivering more emails on behalf of its client in the next few month and provide marketers with a compelling reason to use email marketing as one of the viable e-channel to reach out to their growing online customer database in India.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.
For more information on the product, please visit Aghreni's website at
http://www.aghreni.com/email_mobile_messaging_platform.html
It sent about 2,000,000 emails in the month of March 2009 alone, on behalf of its clients through its leading email and mobile marketing platform within 3 months of its operations in India.
Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 12%, which is way ahead of Industry benchmarks in India. The click through rates (CTR) are in excess of 25 to 30%. Its platform was able to deliver almost all the emails across all ISPs (including rediff, rediffmail.com, in.com, sify.com) without getting its emails rejected or blocked by the ISPs, which is a major issue for most of the Indian marketers. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. They were able to improve the quality of their database significantly over the campaigns and learn several best email practices to deliver the message to inbox. The platform demonstrated how marketing messages are getting delivered into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.
Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.
Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals. Aghreni is very optimistic in delivering more emails on behalf of its client in the next few month and provide marketers with a compelling reason to use email marketing as one of the viable e-channel to reach out to their growing online customer database in India.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.
For more information on the product, please visit Aghreni's website at
http://www.aghreni.com/email_mobile_messaging_platform.html
Saturday, March 14, 2009
Aghreni delivers 1.5 million emails for Indian Marketers in less than 2 months of its operations
Aghreni Technologies, leader in interactive email and mobile marketing recently published the numbers to the Industry.
It sent about 1,450,000 emails on behalf of its clients through its leading email and mobile marketing platform in just less than 2 months of its operations in India.
Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 10 to 12%. The click through rates (CTR) are in excess of 25 to 30%. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. The platform demonstrated how marketing messages are getting delivered
into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.
Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.
Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.
For more information on the product, please visit Aghreni's website at
http://www.aghreni.com/email_mobile_messaging_platform.html
It sent about 1,450,000 emails on behalf of its clients through its leading email and mobile marketing platform in just less than 2 months of its operations in India.
Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 10 to 12%. The click through rates (CTR) are in excess of 25 to 30%. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. The platform demonstrated how marketing messages are getting delivered
into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.
Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.
Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.
For more information on the product, please visit Aghreni's website at
http://www.aghreni.com/email_mobile_messaging_platform.html
Saturday, January 10, 2009
Top Ten Mobile Marketing Predictions for 2009
On ZdNet, Mark Brill posted a blog about the future of Mobile Marketing. He predicts top 10 trends in mobile marketing for 2009.
Asian Countries like India and China are leading the world in adoption of mobile phones. The next revolution after internet adoption in the world, is the adoption of cell phones. Emerging economies of India, China, Brazil and Russia provide the biggest opportunities for marketers using mobile as the next medium of targeting consumers.
1. SMS will continue to grow both for alerts and short message marketing.
2. Bluetooth Marketing will grow for proximity marketing in malls or busy shopping areas.
3. More QR (Quick Recognition) of bar codes through cell phones
4. MMS will grow, through the use of rich marketing content through pictures and video advertisements.
5. Mobile couponing and Ticketing will increase
6. Location based services with SMS will take off
7. Mobile internet overtakes PC based internet use, with the availability of faster speeds through 3G services
8. Mobile Payments will take off
9. Mobile security will become an important issue
10. Targeted and Niche Advertising will grow.
Aghreni is a customer centric ROI driven provider of email and mobile marketing software, solutions and services.
Asian Countries like India and China are leading the world in adoption of mobile phones. The next revolution after internet adoption in the world, is the adoption of cell phones. Emerging economies of India, China, Brazil and Russia provide the biggest opportunities for marketers using mobile as the next medium of targeting consumers.
1. SMS will continue to grow both for alerts and short message marketing.
2. Bluetooth Marketing will grow for proximity marketing in malls or busy shopping areas.
3. More QR (Quick Recognition) of bar codes through cell phones
4. MMS will grow, through the use of rich marketing content through pictures and video advertisements.
5. Mobile couponing and Ticketing will increase
6. Location based services with SMS will take off
7. Mobile internet overtakes PC based internet use, with the availability of faster speeds through 3G services
8. Mobile Payments will take off
9. Mobile security will become an important issue
10. Targeted and Niche Advertising will grow.
Aghreni is a customer centric ROI driven provider of email and mobile marketing software, solutions and services.
Tuesday, December 2, 2008
Aghreni Technologies will offer Best of Email and Mobile Messaging solutions and end to end services to Indian Companies
Aghreni Technologies Private Limited, a leading Email and Mobile service provider based out of Bangalore, India is bringing a top selling european email and messaging platform to Indian Marketers.
Team Aghreni has over 5 years of experience in email marketing, working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 1000 clients in Europe, Asia and the USA.
Aghreni is one of the focused Email Marketing Solutions and Services provider, serving reputed clients from various industry verticals both in India and abroad.
Aghreni works with world leaders in Email marketing and Mobile Marketing companies in the world to bring best of the practices in marketing communications to its clients.
Aghreni Technologies has its development and registered officeoffices in Bangalore, India, and business development offices in NY and NJ, USA.
Aghreni's e-messenger platform provides a flexible and reliable solution for clients to professionally plan, implement and control their bulk mailing to subscriber base.
e-messenger has an easy to use interface and can be easily integrated into client's CRM and web site.
The platform has over 900 clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.
By taking advantage of Aghreni email marketing software, clients will benefit by receiving detailed real time reports, the option to personalize message and current best practice advice from experts. With features that include comprehensive ‘Bounce Management’ and automatic de-duplication, Aghreni can ensure client’s emails always reach the inbox safely. In addition, Aghreni also have a specialist team dedicated to taking care of all aspects of ISP relations.
For more details, please visit Aghreni's website http://www.aghreni.com/email_mobile_messaging_platform.html
Team Aghreni has over 5 years of experience in email marketing, working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 1000 clients in Europe, Asia and the USA.
Aghreni is one of the focused Email Marketing Solutions and Services provider, serving reputed clients from various industry verticals both in India and abroad.
Aghreni works with world leaders in Email marketing and Mobile Marketing companies in the world to bring best of the practices in marketing communications to its clients.
Aghreni Technologies has its development and registered officeoffices in Bangalore, India, and business development offices in NY and NJ, USA.
Aghreni's e-messenger platform provides a flexible and reliable solution for clients to professionally plan, implement and control their bulk mailing to subscriber base.
e-messenger has an easy to use interface and can be easily integrated into client's CRM and web site.
The platform has over 900 clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.
By taking advantage of Aghreni email marketing software, clients will benefit by receiving detailed real time reports, the option to personalize message and current best practice advice from experts. With features that include comprehensive ‘Bounce Management’ and automatic de-duplication, Aghreni can ensure client’s emails always reach the inbox safely. In addition, Aghreni also have a specialist team dedicated to taking care of all aspects of ISP relations.
For more details, please visit Aghreni's website http://www.aghreni.com/email_mobile_messaging_platform.html
Mobile Advertising is Surrounded by Myths
According to eMarketer, mobile advertising is a huge growth area with a global compound annual growth rate of 48%. However, despite the rapid growth forecasts there are still a few industry concerns about mobile advertising.
Shaun Gregory, CEO, Blyk UK, shares his views about the mobile advertising industry, consumer preferences, content and context of ads etc., in an article in the mobile reseller magazine Mobile Today. A summary of what Shaun wrote in their blog in presented below.
Shaun believes that the various concerns related to mobile advertising, such as optimum quality and delivery through small mobile screens, lack adequate support for rich media, mobile push advertising considered spam, and choice of technology, etc. are all myths surrounding the mobile advertising space. Citing the example of Blyk, the ad-funded UK-based MVNO that has more than 2,000 campaigns to its credit in just over one year of business, Shaun writes that they have learned some valuable lessons about how to be successful in mobile advertising.
Shaun Gregory, CEO, Blyk UK
He wrote that relevance and predictability make the difference when it comes to effectively using push communications strategies. Push strategies used as an initial conversation entry point are effective as they open up a dialogue.
When it comes to advertising on mobile brands, Shaun writes, the following should be considered:
- Put the consumer first – mobile advertising has to take basic user experience into consideration, since mobile phones are functional and personal devices.
- Consider timing and context – one of the beauties of mobile advertising is the timing element.
- Do not plan mobile advertising on a reach and frequency basis. Instead, build frequency through engagement, re-engagement and relevance.
- Mobile advertising works alongside other channels as part of an integrated campaign and should be built into media plans.
- Value exchange – I will cite Blyk as an amazing example of value for both brands and members. For brands, we offer an effective and efficient channel to create awareness, build engagement, drive sales and gather insight. For members, we offer free communication, entertainment, social currency, exclusive content and an opportunity for them to give an opinion.
For more details, please visit URL
http://mobile2mobility.com/mobile-advertising-is-surrounded-by-myths-says-blyk-ceo/
Aghreni Technologies Private Limited is a leading Email and Mobile service provider based out of Bangalore, India. Team Aghreni has over 4+ years of experience in email marketing working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 900+ clients in Europe, Asia and the USA.
The email platform has over 900+ clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies around the world, with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.
Fore more details, please visit URL http://www.aghreni.com/email_mobile_messaging_platform.html
Shaun Gregory, CEO, Blyk UK, shares his views about the mobile advertising industry, consumer preferences, content and context of ads etc., in an article in the mobile reseller magazine Mobile Today. A summary of what Shaun wrote in their blog in presented below.
Shaun believes that the various concerns related to mobile advertising, such as optimum quality and delivery through small mobile screens, lack adequate support for rich media, mobile push advertising considered spam, and choice of technology, etc. are all myths surrounding the mobile advertising space. Citing the example of Blyk, the ad-funded UK-based MVNO that has more than 2,000 campaigns to its credit in just over one year of business, Shaun writes that they have learned some valuable lessons about how to be successful in mobile advertising.
Shaun Gregory, CEO, Blyk UK
He wrote that relevance and predictability make the difference when it comes to effectively using push communications strategies. Push strategies used as an initial conversation entry point are effective as they open up a dialogue.
When it comes to advertising on mobile brands, Shaun writes, the following should be considered:
- Put the consumer first – mobile advertising has to take basic user experience into consideration, since mobile phones are functional and personal devices.
- Consider timing and context – one of the beauties of mobile advertising is the timing element.
- Do not plan mobile advertising on a reach and frequency basis. Instead, build frequency through engagement, re-engagement and relevance.
- Mobile advertising works alongside other channels as part of an integrated campaign and should be built into media plans.
- Value exchange – I will cite Blyk as an amazing example of value for both brands and members. For brands, we offer an effective and efficient channel to create awareness, build engagement, drive sales and gather insight. For members, we offer free communication, entertainment, social currency, exclusive content and an opportunity for them to give an opinion.
For more details, please visit URL
http://mobile2mobility.com/mobile-advertising-is-surrounded-by-myths-says-blyk-ceo/
Aghreni Technologies Private Limited is a leading Email and Mobile service provider based out of Bangalore, India. Team Aghreni has over 4+ years of experience in email marketing working with some of the world’s largest brands. Aghreni’s email platform called e-messenger services over a 900+ clients in Europe, Asia and the USA.
The email platform has over 900+ clients systems and more than 800 million emails and SMS messages sent monthly. Leading companies around the world, with high email and SMS broadcast volumes trust the performance and reliability of e-messenger, web based email marketing communications software.
Fore more details, please visit URL http://www.aghreni.com/email_mobile_messaging_platform.html
Friday, November 28, 2008
Benefits of Direct Marketing, Database Marketing, Email Marketing, Mobile Marketing, Permision based Marketing
Direct Marketing can bring many benefits to both buyers and sellers, whether it is employed as a complete business model (like in the case of Dell Computers) or as a supplement to a broader integrated marketing mix (like in the case of Hewlett-Packard of Sony).
For buyers, Direct Marketing provides convenience, easy to use, and private way of interacting with Sellers. Buyers from the comfort of their homes or offices can browse mail catalogs or company websites at any time of the day or night. Direct Marketing gives buyers ready access to a wealth of products and information, at home and around the globe. Direct Marketing is immediate and interactive – buyers can interact with sellers by phone, chat or emails or on the seller’s website to create exactly the configuration of information, products, or services they desire, and then order them on the spot.
For sellers, direct marketing is a powerful tool for building customer relationships. Using customer databases and insight into customer data, marketers can target small groups or individual consumers, tailor offers for individual needs, and promote these offers through personalized communications. Direct Marketing can also be timed to reach prospects at just the right moment. The internet is a great tool for direct marketing as it provides interactivity, one-to-one communication, access to global markets and measurability.
Direct Marketing is a low cost, efficient alternative for reaching to customers through its lower costs of media, and reaching to customers over internet.
Aghreni Technologies Private Limited, Bangalore, India has several years of experience in building Direct Marketing platforms and solutions and providing direct marketing services over email to global clients. Aghreni is bringing in the best practices of permission based email marketing to Indian Marketers at affordable costs.
For more information, visit URL http://www.aghreni.com
For buyers, Direct Marketing provides convenience, easy to use, and private way of interacting with Sellers. Buyers from the comfort of their homes or offices can browse mail catalogs or company websites at any time of the day or night. Direct Marketing gives buyers ready access to a wealth of products and information, at home and around the globe. Direct Marketing is immediate and interactive – buyers can interact with sellers by phone, chat or emails or on the seller’s website to create exactly the configuration of information, products, or services they desire, and then order them on the spot.
For sellers, direct marketing is a powerful tool for building customer relationships. Using customer databases and insight into customer data, marketers can target small groups or individual consumers, tailor offers for individual needs, and promote these offers through personalized communications. Direct Marketing can also be timed to reach prospects at just the right moment. The internet is a great tool for direct marketing as it provides interactivity, one-to-one communication, access to global markets and measurability.
Direct Marketing is a low cost, efficient alternative for reaching to customers through its lower costs of media, and reaching to customers over internet.
Aghreni Technologies Private Limited, Bangalore, India has several years of experience in building Direct Marketing platforms and solutions and providing direct marketing services over email to global clients. Aghreni is bringing in the best practices of permission based email marketing to Indian Marketers at affordable costs.
For more information, visit URL http://www.aghreni.com
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