Mobile devices have been increasingly becoming popular for both email and web consumption. In India, Mobile devices represent 62% of web consumption this month; an increase of 15% since the beginning of this year (Source: StatCounter).
Mobile Vs Desktop - Content Consumption 2013 graph
In one of our own recent studies, we explored the market share for various devices when it comes to checking emails. Based on sample data, we discovered mobile devices to contribute to 43% of email opens in India.
Hence, it’s a no brainer to optimize (or start optimizing) email for mobile devices. While the task may seem daunting to some, we assure you that the rewards in form of better customer engagement will make it worth your efforts.