How Indian political parties leverage the learnings from US President Obama's email campaigns to reach out to their supporters?

The supporters of Presidential candidate Mr. Obama collected millions of email addresses through the enormous rallies and countless gatherings organized by them. Through out the period to election, the supporters reached out to the voters though email and phone. After Obama's victory, his campaign sent out a message, that more is yet to come. Today Obama's office is reaching out to the citizens in all round involvement in bringing the needed changes to America.

Even though email is still at a nascent stage in India, directly reaching the voters in the country through online interactive mediums like email and mobile can't be ignored. It is a compelling reason for parties to engage the voters if they need to connect with them, just not for voting them, but to get their support for electing them and later engaging them to seek suggestions and push the changes that they need to implement.

Mass politiical rallies, announcement over megaphone on the streets, one or two visit to voter's residences are just not enough to get the support of the voters. They have to be engaged in a much more direct and interactive way. And not just to lead them to vote, and now to engage them even after coming to power through direct interactive mediums.

Some political parties have just started this effort. They may need an overall email and mobile campaign strategy to collect the email addresses, mobile numbers and other needed data to selectively target the citizens with their message, analyze the results and use the results their advantage.

Read the entire article at
http://www.washingtonpost.com/wp-dyn/content/article/2008/11/10/AR2008111000013.html?sid=ST2008111000071&s_pos=

Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email and mobile marketing platform to the marketers to effectively measure their email marketing campaigns and reap success. Aghreni provides strategic email marketing consulting and end to end interactive marketing services to Companies worldwide.
For more information about Aghreni, visit http://www.aghreni.com/email_mobile_messaging_platform.html

High quality, low costs keep IT product companies ticking

Aghreni Technologies, an e-mail and mobile marketing services company, has acquired more than half a dozen clients in the Indian market. Aghreni MD Manjunatha Kutarahalli said their differentiated offering with open source technologies has helped them bag clients in the past three months, which include large Indian business houses.



Read the entire article on Economic Times website
http://economictimes.indiatimes.com/infotech/no-downturn-in-it-product-cos/articleshow/4289757.cms

Aghreni delivers 1.5 million emails for Indian Marketers in less than 2 months of its operations

Aghreni Technologies, leader in interactive email and mobile marketing recently published the numbers to the Industry.

It sent about 1,450,000 emails on behalf of its clients through its leading email and mobile marketing platform in just less than 2 months of its operations in India.

Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 10 to 12%. The click through rates (CTR) are in excess of 25 to 30%. Indian Marketers are quite amazed at Aghreni's platform features, its ease of use, and powerful metrics. The platform demonstrated how marketing messages are getting delivered
into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.

Aghreni's clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.

Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals.

Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.

For more information on the product, please visit Aghreni's website at

http://www.aghreni.com/email_mobile_messaging_platform.html