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Wednesday, May 16, 2012

Guide to a Better HTML Email Design

Email marketing is one of the most powerful and effective forms of marketing today. It is quick to deploy, offers immediate and highly-measurable results, enables advanced segmentation and personalization, and delivers a high return on investment.

However, achieving maximum results from your HTML email requires experience and expertise. Simple mistakes in the implementation of HTML emails can seriously affect delivery or usability and cripple your ROI.

To help marketers optimize results from their email marketing efforts, Kenscio has created this complete guide to create effective HTML email. These technical and design best practices give marketers the ability to improve their own email marketing campaigns. This guide is best shared amongst email marketers and the HTML coding staff that supports your email development efforts.

In this guide we will cover:

    Email Layout
    HTML coding do’s and don’ts
    Validate HTML content and avoid using scripts
    Using forms in HTML emails
    Font and font size
    Background colors
    Font colors
    Buttons, charts & other supporting images
    Style sheets
    Image alt tags
    Creating a Web version of your email newsletter
    Preview panes and blocked images
    Number of hyperlinks
    Phishing and HTML Links
    Message file size
    Length of email messages
    Navigation of email messages
    Search capability in email
    Email format/Versions
    Add to Address Book
    Forward-to-a-friend functionality
    Rich Media/Flash
    Video email
    Tips Email Deliverability to Inbox
    Five common flaws that you can avoid in Email Marketing Campaigns

Everyday we will cover the above topics in details.

Your feedback and comments are most welcome!

Happy Reading!

@Kenscio Email Design Team

Copy rights to articles on Kenscio blog reserved. Any article from Kenscio blog can be reproduced by providing credits to Kenscio or providing a link back to Kenscio blog.

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