Email marketing is one of the most powerful and effective forms of marketing today. It is quick to deploy, offers immediate and highly-measurable results, enables advanced segmentation and personalization, and delivers a high return on investment.
However, achieving maximum results from your HTML email requires experience and expertise. Simple mistakes in the implementation of HTML emails can seriously affect delivery or usability and cripple your ROI.
To help marketers optimize results from their email marketing efforts, Kenscio has created this complete guide to create effective HTML email. These technical and design best practices give marketers the ability to improve their own email marketing campaigns. This guide is best shared amongst email marketers and the HTML coding staff that supports your email development efforts.
In this guide we will cover:
HTML coding do’s and don’ts
Validate HTML content and avoid using scripts
Using forms in HTML emails
Font and font size
Buttons, charts & other supporting images
Image alt tags
Creating a Web version of your email newsletter
Preview panes and blocked images
Number of hyperlinks
Phishing and HTML Links
Message file size
Length of email messages
Navigation of email messages
Search capability in email
Add to Address Book
Tips Email Deliverability to Inbox
Five common flaws that you can avoid in Email Marketing Campaigns
Everyday we will cover the above topics in details.
Your feedback and comments are most welcome!
@Kenscio Email Design Team
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