In a Panel discussion under Campaign India at Bombay, leading marketers, media and agency heads discussed the internet as the medium of marketing, when the economic slowdown is squeezing the marketing budgets.
The interesting things to take note were that financial services, travel, and FMCG sectors are already using the digital marketing. The digital marketing has been a great hit with these sectors and they will increase the spend.
The internet medium provides a measurable and action oriented performance and accountability for the marketing investment. It also provides a deeper engagement with the consumers.
Automobile sector is shifting to digital media from the traditional mass media.
The panelists noted that the target specific data is still not available in India and the performance is being captured at the campaign level.
For more details on the panel discussion, please visit URL http://www.campaignindia.in/news/the_internet_audience_cannot_be_ignored