Economic Times reports that, during this worsening economic period when both print and electronic mediums see a dip in advertisement revenues, google said it is still seeing money flowing into online marketing initiatives. Advertisers are now looking at cost effective mediums to reach the target audience.
Google said 'Usage of the online medium as an advertising platform is increasing in the economic turbulent time. One of the reasons is that the medium offers the advertisers the flexibility to reach the right kind of users. The slowdown in the economy has forced the advertisers to creatively use the medium to their advantages, not just branding, but also for generating leads'.
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