If you are an email marketer you might have started to believe in destiny. With ISPs headstrong to tighten their policies for bulk senders, rubbing the good ol crystal ball and hoping for the best might seem like a good option. We don’t know much about crystal balls but can sure share some good practices that can help you control the destiny of your email communication.
Gmail has listed a set of guidelines and best practices for Email Marketers, when followed should yield favorable results.
Guidelines for Email Marketers
“The way Gmail classifies spam depends heavily on reports from our users. Gmail users can mark and unmark any message as spam, at any time. To increase the inbox delivery rate of your messages, make sure that all recipients on your distribution lists actually want to receive the mail.” – GMAIL
Presuming you do everything by the book i.e. ensure users opt-in to receive your messages, honor un-subscription, follow the best practices for HTML design, monitor bounces, and ensure your subscribers engage with you and so on; you should not need a crystal ball (or Aladdin’s lamp for that matter). That being said, you can request your faithful subscribers to white-list you!
Being white-listed by subscribers ensures:
1. Your mails almost always lands in their in-boxes.
2. Your reputation with ISPs is significantly improved, so consequently your deliverability improves even for the subscribers who have not white-listed you.
We have listed a set of step by step instructions that you can email to your subscribers and request them to white-list you:
To ensure the success of this exercise you may consider offering incentives!