RTPersonalisation Platform Launched: Will Bring Live Content Into Emails

BANGALORE, MUMBAI and GURGAON, India, December 6, 2013 /PRNewswire/ –

Kenscio Digital Marketing announces its platform RTPersonalisation, which will enable email marketers to actively change the content of the email post they send out. The content can be changed based upon time of open, recipient location, available inventory, weather, social media content and many more. The platform has been developed at its recent development centre in Hyderabad.

“We seemed to have been losing vibe, post the new Tabbed Gmail Mailbox-specially for one of our crucial ‘Midnight Deal’ communication going out. The communication is landing into the Promotion tab and by the time a user checks that, the deal has expired before he actually landed on our product page. RTPersonalisation helped us put a clock on the head of users with the help of the fantastic tool that dynamically shows the actual time remaining. They helped us create a sense of urgency by letting them miss the deals and they ensure they should not miss it the next time onwards,” says Mr. Mandeep Gulati of Indiatimes Shopping, one of the early adaptors of the platform.

“I am very excited with the results that the team had delivered and the momentum that we have gained. This is a moment of pride as this is our first major product release since our existence of 4 years in the market. This will be an independent offering and will have its own P&L. We are looking to join hands with creative partners and we also welcome Indian and International email marketing companies and agencies,” says Mr. Manjunath K G, CEO of Kenscio Digital Marketing.

“The platform will bring a new revolution into the email marketing space and has the potential to change the landscape drastically. It will be a convergence of email marketing, social media and real time interaction. These innovations will help our clients deliver richer and more meaningful experiences. It will not only enable email as a channel to play a more strategic role for the brand but also strengthen its ability to drive decision making amongst consumers,” said Mr. Vivek Das who is responsible for Digital and CRM at a leading WPP agency in India.
The platform is system agnostic and will work with every email service provider and email client (Gmail, Outlook, iPhone, Yahoo, etc.)

“We timed the launch of the platform in sync with the Great Online Shopping Festival (GOSF – an initiative by Google India). The timing becomes very critical for each participating merchant, as they are already gearing up for the event in anticipation of churning out large volume of transactions over the 3 days of the festival. We will be offering special one-off pricing for all the participants of the festival where they will be not charged on the impressions/opens but a just flat fee Rs. 20,000 (till GOSF 2013 ends),” added Saurav Patnaik, Co-founder & CBO, Kenscio.

About RTPersonalisation
RTPersonalisation is an innovative platform developed by Kenscio Digital Marketing Pvt Ltd. to focus on bringing realtime content into emails. The clientele includes Ford India, Basiclife clothing, Indiatimes shopping, Firstcry, Rummy Circle and many more.
About Kenscio

Kenscio Digital Marketing Private Limited is a digital direct marketing solutions and services company. Founded in early 2009 – the 90 member team is located in offices across Bangalore, Delhi NCR, and Mumbai. Kenscio’s Development centre is based out of Hyderabad.

Today, Kenscio services more than 60 clients in India and provides them a complete array of end to end digital direct marketing services and solutions. Each client’s needs are different and Kenscio’s Solutions ranging from building a base, reaching out to the subscribers, optimizing by segmentation, analytics and real time personalization are tailor made for each need.

To a large number of clients in India, Australia, Indonesia, China, UK, Germany, France and GCC countries, Kenscio provides Automation and Integration, Custom Development, Reporting and Dashboarding, QA services, Reputation Monitoring, and Campaign Deployments.

You can get the most out of email marketing by tailoring to target

A recent study by a team of computer scientists at the University of California looked at the response rates and profitability of professional spammers.

By hacking into the Storm network, which has control of over one million home PCs, to send out junk e-mail, the researchers took control of 75,869 hijacked machines to conduct their own fake spam campaigns.

The researchers used two popular ploys used by spammers, first offering a fake pharmacy site and, secondly, offering a Viagra-style remedy to boost libido. It seems the only way to measure spam is to become a spammer.

‘‘After 26 days, and almost 350 million e-mail messages, only 28 sales resulted,” said the research paper. That means a response rate of one in 12,500,000 people take up the offer of the scam, giving the fraudsters a conversion rate of less than 0.00001 per cent.

These response rates would seem to suggest ham-fisted spammers, but once you consider the scale on which some of the scams operate, it is clear that, in this case, quantity wins out over quality. The researchers estimate that the controllers of a network the size of Storm are still bringing in about $7,000 a day or $3.5 million over a year.

There are two lessons that marketers can learn. First, it is important that the intended consumer response is defined at the planning stage of a campaign - what do you want the consumer to do? It could be just seeing your brand and its message, perhaps a click through from a banner ad, an opening of an e-mail, time taken to read or watch a piece of content related to your brand, an opt-in to receive more information.

Each response should be given a relative weighting so that an overall value can be assigned to any campaign. This rarely happens, but is not difficult to do. Web and e-mail analytical tools, such as Google analytics, will provide a certain amount of information, but more qualitative methods - such as simply asking users and customers their opinion on the campaign - will provide more meaningful insights to their response.

So the second consideration is that people will respond only if they believe there is something in it for them, so brands must clearly define the consumer benefit attached to any response. What will they get in return for clicking, watching or registering?

Furthermore, by adding a level of personalisation to the communication can increase the likelihood of a response.

Aghreni Technologies is a provider of customer centric, ROI driven online marketing (direct email and mobile marketing) solutions and services to Indian clients. It has many years of working with leading global companies and clients in email marketing and lead generation.

For more information, visit http://www.aghreni.com